How AgentExchange Changed in 6 Months: Analysis of the Marketplace

When Salesforce launched AgentExchange in March 2025, it represented a major milestone in the company’s journey toward AI-driven innovation. The platform was built to complement Agentforce—Salesforce’s framework for developing AI-powered agents that operate across Sales Cloud, Service Cloud, and other environments.

Unlike AppExchange, which offers complete applications, AgentExchange centers on agentic components: smaller, modular building blocks that empower these AI agents. These include:

• Prompts that determine how an agent responds to assigned tasks.
• Actions that initiate specific updates within Salesforce or external systems.
• Topics that enable agents to grasp context or conversational objectives.
• Agent templates that combine all these elements for easy reuse.
  

This modern approach simplifies how admins and developers introduce automation directly within Salesforce – without needing to code entire applications. It also allows customers to start small, perhaps with just one prompt or workflow, and expand progressively as their requirements evolve.

How AgentExchange Evolved Over Six Months

In just six months, AgentExchange expanded from its initial launch to reaching a major public milestone of 100 listings: achieved one week before Dreamforce 2025. The marketplace centers on Agentforce AI components such as prompts, actions, topics, complete agent templates, and AI-powered Apps that function across Salesforce.

From March to September 2025, AgentExchange progressed through three main phases:

• Launch and experimentation (March-April): Partners explored how agentic components could integrate into real business workflows.
• Refinement and cleanup (May-July): Certain listings were removed or updated, signaling that the marketplace was being curated thoughtfully rather than growing indiscriminately.
• Acceleration and maturity (August-September): Steady additions brought the total to 114 listings and 96 distinct developers: just in time for Dreamforce 2025.

Salesforce’s emphasis on partner-led AI innovation made this timeframe especially meaningful. The company encouraged developers to reuse proven capabilities, experiment with native Agentforce tools, and release fully functional components instead of prototypes.

This transition allowed AgentExchange to mature from an experimental platform into a genuine element of Salesforce’s AI strategy – a marketplace where customers can discover ready-to-use automation modules, not merely conceptual ideas.

Growth Timeline of Apps and Developers on AgentExchange

Here is a month-by-month overview, based on collected snapshots, highlights total counts, month-over-month changes, and the ratio of apps per developer.

As of October 8, 2025, AgentExchange hosted 122 unique apps created by 102 unique developers, meaning the marketplace more than doubled in size over six months – showing 121.82% growth in apps and 104.00% growth in developers.

Analyzing monthly trends reveals that:

• April marked the breakout month for both apps and developers, with growth reaching nearly 46%.
• August served as a cleanup period, showing a temporary decline in both categories, followed by a strong recovery in September.
• The ecosystem remained well-balanced, with apps per developer consistently ranging between 1.10 and 1.19, indicating steady productivity rather than an influx of low-quality listings.

Category Trends on AgentExchange: A Quick Overview

This is a concise view of real changes, including a mid-period checkpoint for added context.

Although the main categories stayed consistent and closely mirroring the overall AppExchange marketplace category breakdown, monthly analysis shows the following trends:

• Sales added the most listings and increased its share. After a small dip in August, it finished strong in September with 47 listings.
• Analytics tripled, growing from 4 to 12, showing steady mid-year momentum.
• Productivity rose quickly to 18 by June, dipped in July, then returned to 18 in September.
• Finance showed uneven performance, peaking at 12 in July before settling at 11 by September.
• Marketing declined mid-period but recovered to 6 in later snapshots.
• Collaboration climbed gradually but steadily, reaching 4 by September.
• Customer Service remained mostly stable throughout the period but ended slightly lower.
• ERP dropped to 0 by September, likely due to re-tagging or consolidation into other categories.
• IT-Admin appeared in June and remained constant at 1.
• Commerce emerged later and grew to 4, marking a new area of activity to monitor.
• None or Uncategorized listings spiked mid-year but later normalized as apps were reclassified under more accurate categories.

Leading Contributors on AgentExchange

As of October 8, 2025, three publishers share the top spot with four listings each: Breadwinner Integrations Inc., Salesforce Labs, and Bullhorn. Breadwinner and Salesforce Labs climbed into the lead position, while Bullhorn dropped by one since September.

Analyzing how app publishers listed their apps month by month reveals the following trends:

• New entries (first listing since September 2025, at least +1 app): AMC Technology, Goeting, ZoomInfo, Eightfold AI, Quality Clouds, Vicasso, Mavtron, Cisco Systems, Globebyte, flair.hr, OPRO, Ayara, e2a related actions for Agentforce, Girikon, SERVICE 1 GmbH, and Kantata. (16 publishers)
• Listings removed or retagged (now 0, was 1 in September 2025): JustCall, NAO ERP Agentforce, Screen Magic Mobile Media, Vera Solutions, Apizee, Sprout Social, Verato, Validity, Venizum Marketing Technology AB, and PK4 Tech. (10 publishers)
• Notable movers: Salesforce Labs +2 apps (to 4), Breadwinner +1 app (to 4), Bullhorn −1 app (to 4), Grazitti −1 app, Propel −1 app, Zenkraft −1 app, and SalesWings +1 app.

As Stony Grunow, Co-Founder of Breadwinner, stated:

“AgentExchange is still in its early days, but thanks to the vision and dedication of leaders like Trish Phillips and Amy Gorman, partners like Breadwinner have a platform to innovate and expand what’s possible for Salesforce customers. Our mutual success is tied together — the stronger the partner ecosystem, the stronger Salesforce becomes.” 

How AgentExchange Evolved Throughout 2025

AgentExchange expanded rapidly while maintaining its structure:

• The marketplace began with 55 listings in March, surpassed 100 just before Dreamforce, and reached 122 by October.
• The number of publishers grew to 102. Sales led all categories, adding 29 listings to total 47.
• Analytics tripled to 12, while Productivity rose to 18 and held steady.
• Commerce entered later in the year and climbed to 4 listings.
• August saw a brief decline due to cleanup, followed by a strong rebound in September.

AI is no longer the future – it’s the present. Teams embracing AI save time, reduce costs, and boost productivity. AgentExchange provides a straightforward way to discover ready-to-use Agentforce components, integrate them directly into Salesforce, and achieve results quickly without long implementation cycles.

After a closer analysis of AgentExchange, here’s my outlook for the coming months:
Sales will remain strong, Analytics will continue to rise gradually, and Commerce will attract growing interest after the event season. Expect occasional cleanups – a decline often reflects re-tagging, not a step back.

If you’re looking to accelerate meaningful work with AI, now is an ideal time to explore Agentforce components and identify where they can deliver the greatest impact.

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