Salesforce has entered into a formal agreement to purchase Utah-based company Spiff. Spiff is a provider of a new kind of incentive compensation management (ICM) software that combines an intuitive, low-code UI with a strong processing engine to accelerate commission automation at scale. This compensation platform will help revenue and sales organizations automate complex commission processes.
Spiff Designer combines the familiarity and ease-of-use of a spreadsheet with the size, power, and speed of automation, allowing finance and sales operations professionals to develop and manage commission programmes more successfully and efficiently.
According to the Salesforce announcement, the Spiff organisation would become a part of Sales Cloud when the purchase closes, enhancing Salesforce’s Sales Performance Management products by giving clients a reliable platform “to increase visibility, supercharge selling, and unlock growth.”
Spiff is accessible on the Salesforce AppExchange and has worked with Salesforce for many years. More than 70% of Spiff’s clients use Sales Cloud as their CRM. Spiff is also a Salesforce Ventures portfolio company. The addition of Spiff to Salesforce will enable CROs (Chief Revenue Officers) to better connect with finance and sales operations teams to effectively self-manage complicated incentive pay schemes and identify the variables driving revenue success to promote top-line development.
Salesforce expects the transaction to be completed in the first quarter of its fiscal year 2025, subject to standard closing conditions.
References:
Salesforce Signs Definitive Agreement to Acquire Spiff
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