Banco do Brasil, one of the biggest financial institutions in Latin America, has selected HCL Technologies for Salesforce’s solutions application and digital transformation. In order to improve customer engagement inside their omnichannel ecosystem through artificial intelligence, data unification, and intelligent guidelines, HCLTech and Salesforce will work together to enable the company to hyperpersonalize its customer relationships and service offerings.
HCL Tech has hired a group of experts with CRM backgrounds to implement Salesforce solutions. HCLTech will use the below four Salesforce services to accelerate digital transformation.
Financial Services Cloud
Financial Services Cloud will be used to reduce service costs with automation and discover key insights about their customers and their financial needs.
Marketing Cloud
Marketing Cloud will be used to deliver digital marketing automation and analytics services.
Salesforce Integration Service
Salesforce Integration Service will be used to integration and automation solutions
Professional Services
Professional services will be used for the successful implementation of the project.
Sadagopan Singam, Executive Vice President, Digital Business, HCLTech, said, “We are delighted to bring our global consulting and transformation expertise to the Salesforce platform to assist Banco do Brasil in reimagining itself for the powerful digital world with its vision to digitize every touchpoint and transform user experiences.”
With artificial intelligence, data unification, and intelligent guidelines, HCL Tech and Salesforce will work together to enable the company to hyperpersonalize customer relationships and service offerings, as well as produce improved customer engagement inside their omnichannel ecosystem.
HCL Tech released their second quarter results earlier this month. HCLTech, India’s third-largest IT services business, recorded 8.55% quarter-on-quarter growth with a net profit of 3,833 crore. Its consolidated revenue for the quarter increased 1.4% year on year to 26,672 crore.
Reference
HCLTech to accelerate digital transformation for large Latin American bank with Salesforce
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