AI (Artificial Intelligence) improves CRM capabilities by making interactions more personalised, efficient, and informative.

Gartner Magic Quadrant for Personalization Engines are software that personalise content, and recommendations for specific users based on their preferences.

Salesforce revealed new data and AI-powered solutions to improve the whole shopping experience today at NRF 2024 for Retail merchandisers and marketers.

Customer Experience is evolving every day with the rise of technology, demand for a better customer experience, data privacy and trust, changing social trends.

Zoho Creator is a platform for low-code application development that enables customers to create business applications without considerable coding experience.

Salesforce Service Cloud is a powerful platform that enables organisations of all sizes to provide outstanding customer service, improving productivity.

Salesforce has entered into a formal agreement to purchase Utah-based company Spiff. Spiff is a provider of a incentive compensation management (ICM) software.

HubSpot has finalised the purchase of Clearbit, a B2B “data activation” platform provider to strengthen HubSpot’s customer intelligence capabilities.

Salesforce organises several that provide chances to network, learn, and stay up to date. This blog will provide detail of Salesforce Events for Jan 2024.

Salesforce Health Cloud is a CRM platform designed exclusively for healthcare professionals and organisations. Its goals are to better patient care.